Our Marketing Analytics Philosophy
Measurement Mojo is an independent intelligence firm for ultra-savvy marketers who thrive on accountability and results. We integrate meaningful marketing analytics with business insights to generate predictable marketing strategies and KPIs for measuring tactic and vendor performance – all with a goal of maximizing your marketing return.
Marketing campaigns don’t get smarter by themselves. Big data analytics systems will give you activity reports and trend lines, but they won’t ask questions or set and hold your vendors accountable to consistent performance. Our mission at Measurement Mojo is to help health care marketers navigate through a confusing marketplace by measuring their campaign efforts more effectively and transforming marketing analytics data into meaningful results.
We’re not here to sell you a proprietary system that spits out static figures and graphs; we’re here to find your measurement mojo, a state of pure analytical acumen and thought leadership. We’re systematic about uncovering best practices, swift with our delivery and meticulous in our approach. We will guide you on the path to optimal, measureable marketing ROI — the kind your BI team will endorse and trust.
Measurement Mojo was founded in 2012 by Andrea Westmeyer, a dynamic leader with three decades of experience driving marketing efforts through data-informed strategies. Leveraging a love of measureable results and a passion for increasing accountability, Andrea discovered a gap in the analysis of multi-channel marketing vendor campaigns: there was no services firm to measure their true effectiveness with an unbiased, yet rigorous, methodology. Clients often have more data than their internal teams could possibly have time to measure, causing an imbalance between technology and human application. Measurement Mojo is Andrea’s answer to the need for clear marketing analytics expertise, applied industry knowledge and consistent standards.
Within its first three years of operations, the Measurement Mojo team has worked with more than 23 brands, optimizing marketing activities that are on average lifting sales by 5% per brand. Our best practices database grows exponentially each month, reaching nearly 100 proven methods to optimize marketing tactics. Can you tell we live and breathe results?
Our team is comprised of a distinguished group of professionals sharing Andrea’s ability to produce unambiguous results and provide impactful insights to a discerning clientele of health care marketing trailblazers nationwide.