In today’s multichannel world, brands are working with more tactics, and more marketing vendors, than ever before. This poses key issues for evaluating performance. For one, brand managers are often left with no choice but to trust the validity of each agency’s self-reporting — subjecting them to internal bias, inconsistent KPIs and a multitude of other issues. Mojo’s independent, data-driven performance measurements open the door for accurate vendor and tactic evaluations, and ROI forecasting that brand decision makers can trust.
Fill out the form below to download our full-length case study.