Discover the Mojo in Quantifiable Results
Marketing measurement is in our DNA. Our groundbreaking IntelliScore® Engagement Score system is complemented by rigorous performance metrics and advanced analytics that connect tactics with industry insights — driving results that your BI team and brand decision-makers can endorse and trust.
This is not your typical activity reporting. Our data science experts employ robust measurements including, but not limited to, descriptive and exploratory data analysis; regression (multiple and logistic); group means testing (t-tests, ANOVA models and beyond); segmentation (CHIAD and decision tree modeling); Chi-Square; and economic analyses (ROI). Paired with insights from our pharma marketing strategists, Mojo’s analyses transform into custom-tailored recommendations and best practices based on your brand’s specific market and goals. For our savvy pharma brands, our dashboards are the gateway to deeper analysis, optimized MCM performance and smarter campaigns YOY.
Simply put, we don’t just deliver data; we drive results through our winning combination of granular analytics and marketing expertise. Get ready to find the Mojo in results-driven marketing measurements.