Multichannel Marketing Made Smarter
Multichannel engagement has become one of the most prevalent phrases in marketing today, but few brands are able to quantify how they engage audiences — and with what benefit.
Our campaign architects use our groundbreaking IntelliScore® Engagement Score and Exploded Segmentation models to evaluate your existing targets and craft the smartest pharma multichannel engagement strategy based on who has responded, and generated sales lift, in past campaigns. Multichannel engagement is a proven leading indicator of sales opportunity; IntelliScore provides a platform to predict sales potential or sales defection.
Some savvy questions that IntelliScore® answers for our clients:
- What changes can we implement today to generate more results from our current campaign?
- Who is most likely to generate sales lift from your MCM campaign?
- How can we leverage target profiles to identify new targets?
- How can we be smarter with our marketing spend beyond one size fits all?
- Am I capitalizing on the right market opportunity?
- Can I forecast more than a sales number, and if so, does it matter?
- Can I drive more revenue with less spend?
- My marketing budget has been cut….how do I do more with less?
- What are the leading indicators for marketing effectiveness?