Reach More Customers, With Greater Precision
Typical marketing segmentation is limited in reach and capacity, as it is designed to fit within the bandwidth of a sales team. We have created a system that allows you to maximize your output and exponentially increase the number of targets you can reach – all within budget. We call it exploded segmentation.
Guided by IntelliScore® and other proprietary insights, exploded marketing segmentation melds engagement data and tiered, targeted spending with informed messaging to reach a greater number of targets with greater precision. The goal is to identify the opportunity value of targets based on characteristics, applications and detailed analysis.
By uncovering new segments, recommending tiered marketing spending and integrating this insight with a multi-channel strategy, we are able to maximize and optimize your marketing efforts.