Our Answer to the Age-Old Limitations of Standard Segmentation
Throughout our decades in health care marketing, we discovered a critical gap in engagement science: little attention was paid to how targets had responded in the past, or what content compels them to engage.
Our answer to this oversight is the IntelliScore® Engagement Score, a critical indicator of marketing effectiveness. This calculation integrates multiple weighted data sets – including multi-year sales data, promotional responsiveness, channel preference, recency and specialty – to provide a multi-dimensional view of your target and subsequently segment your audience more effectively. Using this tool, our clients are able to research and identify key targets, engage them with relevant messaging, define their current relationship with the brand, and actively monitor their tendencies from trial to loyalty and advocacy. Consider IntelliScore® your instrument of opportunity.