What Our Clients and Channel Partners Are Saying
Measurement Mojo worked closely with me to align both internal and external cross-functional partners and develop a scalable, data-driven solution that helps me measure my plans and invest more efficiently. I continue to be impressed by how MM’s collaborative, out-of-the-box approach breaks through the confines of traditionally accepted models.
Senior Product Manager
We engaged Measurement Mojo to help us build a marketing and sales strategy guided by actual payer and claims data. We knew that their expertise in managed care, pharmaceutical/managed markets, market research and analytics would make them an invaluable partner. The Mojo team not only researched and sourced data, but used it to craft business insights and a marketing strategy to focus our team and increase revenue.
Vice President of Managed Care Services
Measurement Mojo is an extremely valued partner for third-party validation of complicated prescriber data and ensuring that our marketing strategies resonate with physicians. Measurement Mojo created a custom brand dashboard that provides vital insights into which tactical platforms and messages have the greatest impact in the marketplace. Their response-based analyses and recommendations are the centerpiece of our client’s multi-channel strategies, decisions and investments.
The Measurement Mojo team collaborates with agencies and other partners, bringing an understanding of both data and marketing to the brand program while providing key learnings from campaigns to better optimize our marketing programs going forward. They are smart, insightful, and committed to achieving optimal results – all the while being a delight to work with.
-Elizabeth Bridgers, Vice President
HCP Brand Management
Doctor Directory, a property of Everyday Health
Our D+R Lathian team has been working with Measurement Mojo on multichannel campaigns for nearly 3 years now. Andrea and her team pay great attention to detail and excel in measurement, target optimization, strategic thinking, and customer service. The years of ‘considering’ ROI are over, as we strongly suggest that it must be an integral part of all of our multichannel campaigns. Brands may change, brand managers may change, sales reps may change, but the data always remains. I look forward to many more future programs working with Measurement Mojo.
-David Schoonmaker, Partner
Healthcare Multichannel Marketers
Like many brands, we were looking to increase engagement and conversion for our marketing targets. Thanks to Measurement Mojo’s geo mapping, we now have a multichannel marketing strategy that targets specific “hot spots” with personalized content. We’ve seen a 30% increase in engagement and a 75% higher response rate to the overall mail channel due to personalization and testing.
Senior Brand Manager, U.S. Inflammatories – NSAIDS
Eye Care Marketing, US Pharmaceuticals
We came to Measurement Mojo seeking a trusted expert to measure and optimize our brand’s marketing expenditures. From the beginning, I’ve been impressed with Mojo’s insights. Their measurements are rigorous, their recommendations are insightful, and the results of our partnership have been undeniable.
Mojo’s team helped us identify more ideal targets that we had failed to call on in the past, and also prioritized our existing targets so that we could make better informed decisions about how to use our budget to maximize results. Thanks to Mojo, our brand wastes less money on what doesn’t work and is confident that every dollar we do spend will drive ROI.
Senior Director, Head of Business Units Urology/Oncology