We Bring out the Best in Your Brand— And Your Vendors
Measurement Mojo was founded in 2012 by Andrea Westmeyer, a dynamic leader with three decades of experience driving pharma marketing efforts through data-informed strategies. Leveraging a love of measurable results and a passion for increasing revenue, Andrea discovered a gap in the analysis of marketing performance: there was no strategic partner to measure their true effectiveness with an unbiased, yet rigorous, methodology. Today’s brands have more data, from more sources, than ever before—enough to deplete the bandwidth of even the most robust internal teams. This represents a critical missed opportunity for increasing customer engagement, sales lift and campaign effectiveness. Measurement Mojo is Andrea’s answer to the need for a partner who delivers robust marketing analytics capabilities, applied industry knowledge, true data integration and consistent standards.
The Measurement Mojo team has partnered with dozens of trailblazing brands, optimizing marketing activities that on average lift sales by 5% per brand and drive deeper customer engagement. Our best practices database is constantly growing, and is home to hundreds of proven methods to optimize pharma marketing tactics. Can you tell we live and breathe results?
The Mojo team is comprised of a distinguished group of professionals with a shared vision for providing impactful insights and unambiguous results. Our clients are customer-centric marketers who understand the importance of having a strategic partner to drive data integration, campaign optimization, customer engagement and ROI.
Eye Care Marketing, US Pharmaceuticals
D+R Lathian Healthcare Multichannel Marketers