The pharmaceutical industry’s age-old gap between marketing and engagement needed to be bridged. Otherwise, marketers would forever work on the false premise that volume yields engagement. When Measurement Mojo set out to redefine how brands measure engagement, the IntelliScore® engagement score was born. Read on to learn the following:
- How IntelliScore® works
- Why IntelliScore® works
- How IntelliScore® has helped other brands optimize their tactics and more
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